Innovation Night at the Royal College of Art

June 2011

Innovation Night 2011 at the Royal College of Art, the second of five annual public lectures to be endowed by the foundation, was held on 28 June 2011. Joining us as guest speaker was Christopher Bailey MBE.

Over the last 10 years, Christopher has been instrumental in transforming Burberry into the fashion powerhouse it is today. Whilst design innovation, like the creation of the new materials, product design and expansion is the driving force behind the business it is the digitalisation of the brand which marks Burberry as true innovators.

The use of dynamic audiovisual content on the Burberry website encourages customers not only to engage but to entertain and interact while the introduction of Retail Theatre technology allows live 3D streaming of Burberry catwalk shows to be watched in their flagship stores across the world. Further digitalisation, supported by supply chain innovation, has for the first time allowed Burberry customers to buy directly from the runway for delivery in seven weeks.

In 2008, alongside Burberry CEO Angela Ahrendts, Christopher set up The Burberry Foundation, committed to dedicating global resources to help young people realise their dreams and achieve their goals and potential through their power and creativity.