Since 2014 with their first ever WE Day event – and every year since – The Rumi Foundation has passionately supported the WE Charity (formerly known as Free the Children).
In 2017, Lord Verjee was proud to accept the charity’s invitation to become WE UK’s Chairman and contribute his expertise to the ongoing development of this exemplary project; a project where the children are the heroes of the story and where participation isn’t about buying a ticket to an event – in fact, tickets are not on sell to the public – but by way of recognition of each child’s own local and global action.
The WE Charity, which was set up by brothers Craig and Marc Kielburger in Canada in 1995, aims to inspire young people to take action to improve their local and global communities. It not only sees the potential for children to be change makers but encourages them to do it together, shifting the attitude from ‘Me’ to ‘We.’ The charity’s WE Act programme exposes young people to topical issues and challenges them to solve them together, creating a more socially conscious, more socially active and more connected generation.
WE Day is not only a celebration of the efforts of young people to make a difference in the world, but a call to action. Speakers at the annual event encourage the audience to go out and make changes in the world with the powerful idea that children should help other children.
WE UK works with young people all across the Great Britain and is now active in over 5,000 schools. The call to action is as strong as ever and the charity is pleased to be able to work with WE Day to encourage many young people to take the ‘We Pledge’ and ensure that positive change can and will happen.
The roll-call of celebrities and other high-profile individuals that have supported us reflects the esteem that this fabulous project so greatly deserves. Those that have provided their support over the years include Prince Harry the Duke of Sussex, Nobel Laureates Professor Muhammad Yunus and Al Gore, astronomer and TV presenter Prof. Brian Cox, the actor Kate Winslett, and pop stars Rita Ora, Jessie J, Dizzy Rascal, Ellie Goulding The Vamps and Nicole Scherzinger, as well as the activist and campaigner Malala Yousafzai who survived being shot in the head by the Taliban to become a global activist for children’s right to education.
A full directory of all of the initiatives that The Rumi Foundation has supported for Free The Children is available in the Archive section of this website or via the following links: